Authors - Christopher Chabris PhD and Daniel Simons, PhD, Harvard University
Source – Harvard University / Date - 2004
Summary - Research focused on the limits of human perception, memory, and awareness, and authors research showing that people are far less aware of their visual surroundings than they think. This experiment demonstrates limits of visual awareness, change blindness, inattentional blindness, driving and distraction, overconfidence, "brain training," Christopher Chabris and Daniel Simons, Harvard University in 1997, where they began to collaborate on research. In 2004 they shared the Ig Nobel Prize in Psychology, awarded the experiment that inspired The Invisible Gorilla. Additional information found on authors
http://www.theinvisiblegorilla.com/biographies.html
